The Work I Do

I work with founders and organizations who are building work with care, integrity, and a clear point of view. Grounded in your goals, I build research backed action plans and materials that allow you to launch, pilot, or rebrand.My background is in rhetoric, which means I pay deep attention to audience, context, and the signals a brand sends. I love using my training to shape smart positioning, product decisions, and go-to-market strategies.

The Way I Work

It's you, me, and your project at the table. You share your work, your goals, and your context. I research your audience based on the methods that serve the project, from interviews and close reading to ethnography and formal segmentation. I map the landscape and translate those findings into strategic briefs and action plans.

About Me

I currently lead in-house strategy work full-time and take on select independent projects. Before starting my own practice, I worked on national campaigns and projects at StoryCorps, Leo Burnett, GLAAD, and OMD. Those roles shaped how I approach research and collaboration. They also gave me a deep respect for what listening and careful attention can unlock.I did my undergraduate studies at Duke and Barnard, and received my PhD in Rhetoric from Berkeley. My dissertation focused on aesthetics, desire, and ideas of “the good life,” explored through culture, marketing, and philosophy, and it was advised by Judith Butler, Angela Davis, and Trinh T. Minh-ha. I pursued my PhD out of unquenchable curiosity. I bring that same curiosity, plus the training in language, argument, context, culture, and research to my consulting practice.I currently live in Savannah, Georgia, with my standard poodle, Fred. I love feeling grounded in the South and near the ocean. Outside of work, I listen to Dharma talks, spend time with Fred, and occasionally disappear into VR, where I’m mastering the art of blasting neon orbs to the beat.

© 2026 Alexandria Wright