The Work I Do

I work with thoughtful founders, creatives, and professionals who are building products, services, and work with care, integrity, and a clear point of view. Grounded in your goals and audience, I develop positioning, brand direction, and materials that translate your vision into tangible form.My background is in rhetoric, which means I pay deep attention to audience, context, and the signals a brand sends. I love using my training to shape real-world brand identities.I offer positioning and messaging strategy, audience research, and full brand identities, as well as art direction and web development for clients whose strategic foundations are already solid.

The Way I Work

It's you, me, and your project at the table. You share your work, your goals, and your context. I research your audience based on the methods that serve the project, from casual conversation and close reading to formal segmentation. I map the competitive landscape, and then translate those findings into a positioning brief and cohesive visual and verbal system.

About Me

Before moving into independent consulting, I worked on national campaigns and creative projects at Leo Burnett, OMD, GLAAD, and StoryCorps. I also worked in-house, shaping brand experience for two luxury florists - Magnolia Flowers and Events in New York, and Harvey Designs in Savannah. Those roles shaped how I approach research and collaboration, and gave me a deep respect for what careful attention can unlock.I did my undergraduate studies at Duke and Barnard, and received my PhD in Rhetoric from Berkeley. My dissertation focused on aesthetics, desire, and ideas of “the good life,” explored through marketing and philosophy, and it was advised by Judith Butler, Angela Davis, and Trinh T. Minh-ha. I pursued my PhD out of unquenchable curiosity. I bring that same curiosity, plus the training in language, argument, context, and culture, to my consulting practice.I currently live in Savannah, Georgia, with my standard poodle, Fred. I love feeling grounded in the South and near the ocean. Outside of work, I listen to Dharma talks, spend time with Fred, and occasionally disappear into VR, where I’m mastering the art of blasting neon orbs to the beat.

Selected Research

Readers Who Pay: An Audience Segmentation of the Bookish Internet

Bookish communities are large and active across the internet: BookTok, Reddit, Goodreads, Bookstagram. However, it is a passion that often doesn't equate to spending. The only ostensibly necessary purchase, buying a book, is famously optional — from brick and mortar libraries to no-cost library apps like Libby. Among the bookish, this is part of the charm — a life of the mind that is old-worldly, analog, free. And yet, there are markets that serve this community and that have managed to thrive. Membership book clubs and rare book collecting are primary examples. I dove into these communities looking for the readers who pay and found five archetypes, each spending for something different.

• Read the full study.

© 2026 Alexandria Wright